William studied at the Fashion Institute of Technology in NYC, majoring in Advertising Design and Photography. While in college he assisted several prominent fashion photographers which served as a master class in lighting and visual story telling.  

William has always operated from the perspective that creativity is creativity no matter what it's applied to. This philosophy coupled with a focused initiative and an innate sense of curiosity has allowed him to achieve a high level of proficiency across several creative fields including; cinematography, directing, writing, editing, ad design, furniture design and product design.